MasFix

A modernised brand for this OEM parts distributor helped them achieve a 20% increase in turnover.

MasFix supplies fasteners, fixings and tools to the maintenance, offshore, electronics, aerospace & defense, petrochemical and marine sectors. Despite operating in a £630m market, a bespoke distribution centre and a committed and able workforce, their growth had flatlined in recent years.

Through our consultation process, we discovered that their main problems were their lack of a distinct proposition and their existing name; M&S Distributors. The lack of a distinct proposition meant that they had difficulty attracting clients that could give them the growth they desired. Their name didn’t communicate a reason to buy from them.

We developed a refreshed identity and tagline after guiding them through a name change to MasFix. This updated proposition was able to convey the benefits of buying from MasFix rather than the features that were offered. Following the rebrand, MasFix experienced a 20% increase in turnover within the first 12 months; the highest in it’s 30 year history.

“We were initially unsure as to how effective design could help us grow our business, but their attentiveness, experience and insight gave us the confidence to invest in the process.”

Mark Slater
Sales Director