Work

StepLadder

A full refresh to help this collaborative finance platform attract more members with fresh and consistent collateral.

Rising house prices are making saving for a deposit out of reach for many first time buyers. StepLadder was set up to overcome this challenge, revolutionising first-time property buying by offering a collective financing model.

StepLadder launched in 2016 and had much more information about their prospective members and what messaging worked and didn’t work. After redefining their brand they discovered that they needed to re-invigorate their brand and bring everything together into a more consistent collection of assets.

We were challenged with doing this both online and offline. By looking across all of their existing materials, their prospective customers and the sector, we recommended simplifying everything to help communicate what had become a complicated looking offering.

We achieved this with clean, modern layout systems and solid visual hierarchy to improve the accessibility of information whilst creating a consistent visual identity that would help StepLadder become more familiar.

“Another fabulous experience. From proposal through to final delivery Mark and his team at Lenthall & Co were committed, creative, highly responsive and a total pleasure to work with. I can’t wait until we get to work together again!

Lucy Mullins
Membership Team

StepLadder - social facebook header banner

Client
StepLadder

Sector
Fintech

Location
London, UK

Website
joinstepladder.com

Services
Brand refresh
Email template design
Digital design
Infographics
Design for Print

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If like us, you’re in the pursuit of better design, let us know about your project and we’ll get back to you within 24 hours.

Lenthall & Company Ltd
Founded in the pursuit of better

Registered Address : 20-22 Wenlock Road, London, N1 7GU, UK

Company number : 11457077

JP Concrete

Rebrand for a national concrete distribution company seeking to increase brand awareness across key areas of the UK.

Our brief from JP Concrete; a national concrete distribution company, was to develop a new visual identity which would align with the growth of the business.

Working on large scale projects for both private and public sector organisations; they needed a visual identity that could reflect their wide range of products and be attractive for today’s engineers. As well as the brand identity, printed stationary, vehicle graphics and brand collateral were created.

“A fantastic, cost effective service provided by the team, helping us to create a brand that will enable us to drive the company forward.”

Phil Sayers
Associate Director

Client
JP Concrete

Sector
Manufacturing

Location
Midlands & South East, UK

Website
jpconcrete.co.uk

Services
Visual Identity Design
Brand Guidelines
Vehicle Graphics
Print Design

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Get in touch

If like us, you’re in the pursuit of better design, let us know about your project and we’ll get back to you within 24 hours.

Lenthall & Company Ltd
Founded in the pursuit of better

Registered Address : 20-22 Wenlock Road, London, N1 7GU, UK
Company number : 11457077

Vimond

A promotional quarterly magazine for Vimond Media Solutions, a global media solutions company.

Working alongside the marketing team both in New York and Bergen, Norway we created a something a little different than the usual product brochure for NAB Show – the world’s largest annual convention encompassing the convergence of media, entertainment and technology.

“Thanks so much for helping us get the magazine together in such short notice. It went over really well at NAB! Thanks again for all your hard work and especially for the tight deadlines we were under!”

Kate Murphy
Marketing Operations Manager

Vimond Close Up magazine design for print

Client
Vimond Media Solutions

Sector
Technology

Location
New York City, USA
Bergen, Norway

Website
vimond.com

Services
Print Design
Visual Assets
Marketing Materials

Next case study >

Get in touch

If like us, you’re in the pursuit of better design, let us know about your project and we’ll get back to you within 24 hours.

Lenthall & Company Ltd

Founded in the pursuit of better

Registered Address : 20-22 Wenlock Road, London, N1 7GU, UK

Company number : 11457077

Mobicast

A series of pitch decks to enable this international video content platform creator attract investor funding.

Working alongside the client’s New York City and Stockholm offices, we created a range of audience-specific pitch decks and created a library of icons, product mock-ups and colour palettes for roll-out across the brand.

“Great job getting this over the line – thanks so much.”

Robin Zieme
Co-Founder & CRO

Client
Mobicast

Sector
Technology

Location
New York City, USA
Stockholm, Sweden

Services
Pitch Decks
Visual Identity & Assets
Icon Design
Infographics

Next case study >

Get in touch

If like us, you’re in the pursuit of better design, let us know about your project and we’ll get back to you within 24 hours.

Lenthall & Company Ltd
Founded in the pursuit of better

Registered Address : 20-22 Wenlock Road, London, N1 7GU, UK
Company number : 11457077

MasFix

A modernised brand for this OEM parts distributor helped them achieve a 20% increase in turnover.

MasFix supplies fasteners, fixings and tools to the maintenance, offshore, electronics, aerospace & defense, petrochemical and marine sectors. Despite operating in a £630m market, a bespoke distribution centre and a committed and able workforce, their growth had flatlined in recent years.

Through our consultation process, we discovered that their main problems were their lack of a distinct proposition and their existing name; M&S Distributors. The lack of a distinct proposition meant that they had difficulty attracting clients that could give them the growth they desired. Their name didn’t communicate a reason to buy from them.

We developed a refreshed identity and tagline after guiding them through a name change to MasFix. This updated proposition was able to convey the benefits of buying from MasFix rather than the features that were offered. Following the rebrand, MasFix experienced a 20% increase in turnover within the first 12 months; the highest in it’s 30 year history.

“We were initially unsure as to how effective design could help us grow our business, but their attentiveness, experience and insight gave us the confidence to invest in the process.”

Mark Slater
Sales Director

MasFix football sponsorship Seaton Delaval Dynamos

Client
MasFix

Sector
Manufacturing

Location
Newcastle, UK

Website
masfix.co.uk

Services
Visual Identity Design
Brand Guidelines
Website Design & Build
Print Design
Marketing Materials
E-mail Marketing

Next case study >

Get in touch

If like us, you’re in the pursuit of better design, let us know about your project and we’ll get back to you within 24 hours.

Lenthall & Company Ltd

Founded in the pursuit of better

Registered Address : 20-22 Wenlock Road, London, N1 7GU, UK

Company number : 11457077

EDM Zone

A successful new brand for this high precision engineering company providing custom parts to a variety of sectors.

With a reputation that had much bigger international engineering firms coming to them to tackle difficult-to-make parts, EDM Zone were a company set up to succeed.

Unfortunately, all of those difficult-to-make parts were highly confidential and always white labeled. This meant that they had very little to show potential clients and were running way below capacity on their most lucrative machines.

We were challenged to create a new brand that would allow them to get their foot in the door in key industries. We did this by looking at the future of engineering; new materials, products and processes, as well as the Motorsport industry; a highly competitive arena where quality, precision and durability are key.

As well as a new brand identity, we created a new website and a range of printed marketing materials for exhibitions, trade shows and face-to-face meetings.